TURNING A RELEASE INTO A TALKING POINT

For a country crossover release, we wanted to do more than just drop a track. So we built a physical PR concept around it.

We designed a custom cowboy calendar, created as a giveaway for fans and as a PR item for key partners across the Dutch market including radio and streaming teams. Something tangible, playful and unexpected that instantly matched the sound and story of the record.

Alongside this, we developed the full artwork direction and supporting content for the release. A cohesive visual world that stood out in inboxes, pitches and playlists.

The result

- Entry at #1 in New Music Friday NL
- Featured as the cover artist of the playlist
- Strong early momentum across streaming and radio partners

By combining a clear creative idea with strong visuals and smart PR distribution, the release didn’t just get heard, it got remembered.

Contact for more info.